We are pleased to present the program for IMP 2020 Virtual. A more detailed program will be sent out to all participants in due course.

Every paper will have a slot of 30 minutes, that is, approximately 20 minutes for presentation and approximately 10 minutes for questions and discussions.


The conference starts on Thursday, September 3.

Sessions will be held on September 3 and 4, and the conference ends on Friday, 4 September.

The main conference will be a digital event via Zoom.

Doctoral Colloquium

The doctoral colloquium is taking place on Wednesday, September 2.

The doctoral colloquium will be held digitally via Zoom.

The program for the doctoral colloquium is available here.

Keynote Speakers

We are pleased to announce that Ms Torborg Chetkovic will give a keynote on sustainability work in networked organizations. Ms Chetkovic is Partner at CapMan, a Helsinki-listed private-equity company and the former CEO of Swedavia Swedish Airports and the Hong Kong-based MTR Nordic operator of the subway and some commuter train lines in Stockholm. 

Meet the Editors session at IMP 2020

Friday September 4

Antonella La Rocca and Alexandra Waluszewski, IMP Forum, Editor of JBIM (Journal of Business & Industrial Marketing)
Anders Gustafsson, Editor in Chief, JBR (Journal of Business Research)
Hans Hasselbladh, Editor in Chief, SJM (Scandinavian Journal of Management)
Louise Knight, Co-Editor in Chief, JPSM (Journal of Purchasing and Supply Management)
Adam Lindgreen, Co-Editor in Chief, IMM (Industrial Marketing Management)

Chair: Luis Araujo, Professor of Marketing and Strategy, University of Manchester

Conference App for IMP 2020

Please note that a conference app will be used at IMP 2020. It will allow you to access abstracts for every session, customise your program, communicate with other participants, and have all the necessary information you need during the conference easily accessible in your phone!
In accordance with the theme of this year’s conference and based on our general aim for increased sustainability, there will be no printed programme or book of abstracts.
More information and a link to the app will follow closer to the opening of the conference.

Photo: Gunn-Viol Kattilakoski